According to reports, Serena is the newest ambassador for Allstate Foundation Purple Course. For 10 years, the Allstate Foundation Purple Course has provided financial support for domestic abuse victims. So far, this program has helped over 1 million domestic abuse victims through various programs and is continuing their initiative with superstars like Serena Williams.
Serena says she signed on as an ambassador to enlighten people on the detrimental effects of domestic abuse. “Not a lot of people really know about the financial abuse. It’s an invisible but also really devastating form of domestic abuse that traps victims in these harmful relationships.” she said.
Williams also noted she wants to bring awareness to the long terms affects abuse. “If a woman’s credit is ruined, she can’t get an apartment,” she pointed out. “Most of the time when people leave abusive relationships, they have this awful debt and that can take years and years to recover, especially if they have kids.”